Mattamy Homes - Educate Email Journey

01 — Project details

The goal was to create a series of emails to educate potential buyers on homebuying process and share the resources and support Mattamy offers to make it as stress-free as possible.

02 — Creative process

We broke the process down into a short journey of just three emails to avoid overwhelming potential buyers who may already be feeling overwhelmed. Utilizing icons and point form where possible, I kept the messaging simple and concise.

Subject Line: Our Tips for Your Homebuying Journey 

Pre-Header: We’ll be with you through every step 

Email Headline: Homebuying Tips 101

Body: We’re here to guide you through every step of your homebuying journey. Whether you’re purchasing your home in person or virtually, we want to help you feel prepared and confident.  

Our digital purchasing video offers tips and insights into each step in the homebuying process. Watch it today and get ready to take that first step of your own. 

CTA: Watch Now

Icon Section: Four Simple Steps

Step 1: Determine your wants and needs 

 Step 2: Get pre-approved and set budget 

 Step 3: Choose where to live 

Step 4: Make the purchase! 

Subject Line: Make Informed Home Financing Choices

Pre-Header: Explore our tools and resources 

Email Headline: Home Financing

Subhead: Choose Confidently

Body: When it comes to home financing, you have a lot of options. To prepare to make your choice, our mortgage calculator tool and preferred lenders list are a great place to start and were created to help you feel confident in your decision.  

For more support, watch our 3-minute video that answers your most frequently asked home financing questions. 

CTA: Watch Now

Subject Line: What to Expect After Buying Your Mattamy Home 

Pre-header: Learn more about the post-purchase process 

Email Headline: After You Close

Subhead: We're Here to Help

Body: Even after you’ve purchased your perfect home, our team will continue to be with you every step of the way. Your post-purchase journey includes focused assistance from your personal Customer Care Specialist, opportunities to learn about the development of your community and a firsthand look at the construction of your home.

CTA: Learn More

Icon Section: Your Post-Purchase Journey

  • A personal Customer Care Specialist will be assigned to you and available to answer your questions 

  • On pre-construction homes, a Design Consultant will help you choose features and finishes 

  • In your Pre-Delivery Appointment, you’ll review the warranty process and operations of your home with your New Home Specialist

  • Your Framewalk offers a closer look at the construction process of your new home 

  • Move-in and year-end surveys are your chance to share any feedback with us 

  • Your Warranty Team will be available to answer your questions and assist you with any warranty concerns 

  • Our After-Hours Emergency Support Line is here to assist you in the event of a major utility loss, significant plumbing leaks or other emergencies that may arise outside of business hours 

Body: We’re committed to guiding you through each phase of your new home journey, making the process simple and stress-free. Click below to learn more. 

CTA: Learn More